I was chatting with a friend yesterday who reminded me about the importance of trusting your gut. That’s often very good advice—but when it comes to making important decisions about your career,  you need more than your gut, you need to identify and analyze your options. That takes hard work, focus and mindfulness.

For starters, ask yourself: “What matters most?”

I am constantly thinking about what matters most to our industry—and what matters most to me personally. Do those two questions align? When they do is when I most enjoy my work and life.


What about you? Are you aligned? What is most important to you, to your firm?

If you are looking for a place to start this evaluation, I would suggest three of my favorite books:


1.  “Marketing: A Love Story: What Matters Most: How to Matter to Your Customers,” by Bernadette Jiwa.

2.  “Bold: How to go Big, Create Wealth and Impact the World,” by Peter Diamandis.

3.  Yes, And: How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration–Lessons from The Second City,” by Kelly Leonard.


Trust your gut—but educate it first!


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